Post by account_disabled on Dec 26, 2023 7:59:10 GMT -3
Mr. Somdet Susombun, Director-General of the Department of International Trade Promotion (DITP), revealed that the Department received a report from the Office of Foreign Trade Promotion in Yangon, Myanmar. of trends in the use of online media and social media in daily life It was found that currently Myanmar people It is being used more and more. There are more than 22 million social media users, accounting for 41 percent of Myanmar's total population of 54 million, with the working-age population between 15-64 years accounting for more than 67 percent. This is considered to be the age group that has the opportunity to use social media. and purchase products online through various online platforms, with the majority of the population having access to the internet residing in large cities such as Yangon, Mandalay, and Naypyidaw, etc. This is a result of the growth in the use of online media and social networks.
Myanmar's social media Make it an opportunity for manufacturers Thai exporter To consider using these channels to expand the export market for Thai products. to support increasing demand And if Thailand plans to enter the market quickly It will create opportunities quickly as well. Mr. Thanawut Naykovit, Director of the Overseas Trade Promotion Office in Yangon, said that Myanmar has the top 5 most popular online trading channels, including Email Marketing List Facebook, Shop.com.mm. , Barlolo.com, Spree.com.mm and Baganmart.com and found that Myanmar people sell products through Facebook and use cash on delivery mostly. In 2019, there were people who purchased products online (Active Online Buyers) approximately 180,000 people, with an average purchase value of approximately 20 USD per time. The top 5 products most popularly purchased online from abroad include fashion products (clothes, shoes, hats, bags), cosmetics, car tickets, planes, trains, books, drinks, and food, respectively.
In addition , It was also found that from the spread of the COVID-19 virus resulting in higher internet use and purchases are made online and use more food delivery applications Make the business of providing online food ordering and delivery services grow. There are important platforms such as Yangon Door2Door, Food Panda, Grab Food, Food2U, Hi-So, etc. However, Myanmar people are still a society that depends on the use of cash. As a result, the growth of online trade is still gradual. Because most people don't have a bank account, Online Banking includes credit cards. This is an important factor in promoting effective online trading. But Myanmar people are increasingly turning to E-Wallet and Mobile Money systems such as Wave Money, OK Dollar and True Money to make online payments via mobile phones. Therefore, it may help promote e-commerce business. to grow in the future Therefore, it is considered an opportunity for Thai entrepreneurs. to consider entering the market through online channels
Myanmar's social media Make it an opportunity for manufacturers Thai exporter To consider using these channels to expand the export market for Thai products. to support increasing demand And if Thailand plans to enter the market quickly It will create opportunities quickly as well. Mr. Thanawut Naykovit, Director of the Overseas Trade Promotion Office in Yangon, said that Myanmar has the top 5 most popular online trading channels, including Email Marketing List Facebook, Shop.com.mm. , Barlolo.com, Spree.com.mm and Baganmart.com and found that Myanmar people sell products through Facebook and use cash on delivery mostly. In 2019, there were people who purchased products online (Active Online Buyers) approximately 180,000 people, with an average purchase value of approximately 20 USD per time. The top 5 products most popularly purchased online from abroad include fashion products (clothes, shoes, hats, bags), cosmetics, car tickets, planes, trains, books, drinks, and food, respectively.
In addition , It was also found that from the spread of the COVID-19 virus resulting in higher internet use and purchases are made online and use more food delivery applications Make the business of providing online food ordering and delivery services grow. There are important platforms such as Yangon Door2Door, Food Panda, Grab Food, Food2U, Hi-So, etc. However, Myanmar people are still a society that depends on the use of cash. As a result, the growth of online trade is still gradual. Because most people don't have a bank account, Online Banking includes credit cards. This is an important factor in promoting effective online trading. But Myanmar people are increasingly turning to E-Wallet and Mobile Money systems such as Wave Money, OK Dollar and True Money to make online payments via mobile phones. Therefore, it may help promote e-commerce business. to grow in the future Therefore, it is considered an opportunity for Thai entrepreneurs. to consider entering the market through online channels