Post by account_disabled on Dec 11, 2023 4:26:53 GMT -3
Lion promotes strategy for marketing products under the brand "Good" Edge” more specific to the group Expand distribution channels through hospitals and stores Drug sales aim for 30% growth this year Lion Thailand launches marketing strategy for "Good Age" brand products, most recently by joining hands with hospitals and pharmacies. Expand distribution channels to reach more senior citizens. Let the product be a part of helping change behavior from treatment to prevention. Revealing that in the first half of the past year, the GoodAge brand has grown continuously. and it is expected that this year it will grow by more than 30%. Mr. Kanthachit Saranbundit, Product Manager, Lion (Thailand) Co., Ltd.,
producer and distributor of consumer products for Thai people. Committed to running the business of developing innovative products for the good health of consumers, society and the environment, revealed that over the past 4-5 years, the company has created the Good Age brand, products for seniors, especially those over 50 years old. The marketing approach will focus on producing and marketing more Email Data personalized products to be in line with consumers in each group and age group, because today's consumers have individual lifestyles. have different needs Moreover, Thai society has completely entered into an aging society. Recently, Lion has had the opportunity to expand channels for placing GoodAge products at leading hospitals, including Bangkok Hospital, St. Louis Hospital.
And Samitivej Hospital Bring GoodAge brand products for sale. which corresponds to the target group of products that are suitable for the health and age of the elderly The product has been well received. There are continuous and increasing orders for products for distribution. Currently, it is sold in stores in various hospitals, including Louis Mart stores. St. Louis Hospital, drug stores (Save Drug), some branches of Bangkok Hospital, and Health Choice stores at Samitivej Hospital. In addition to various hospitals, we have also added drugstore channels, including Icare Pharmacy, Med & More, Gen Pharma in all branches. After this, there are plans to continually increase hospital and drugstore channels. In addition to strategies for expanding marketing channels that reach target groups, To be in line with changing consumer behavior and trends in the digital world The company therefore gives importance to marketing through social media by creating good engagement through Facebook / Line Official in order to be able to communicate.
producer and distributor of consumer products for Thai people. Committed to running the business of developing innovative products for the good health of consumers, society and the environment, revealed that over the past 4-5 years, the company has created the Good Age brand, products for seniors, especially those over 50 years old. The marketing approach will focus on producing and marketing more Email Data personalized products to be in line with consumers in each group and age group, because today's consumers have individual lifestyles. have different needs Moreover, Thai society has completely entered into an aging society. Recently, Lion has had the opportunity to expand channels for placing GoodAge products at leading hospitals, including Bangkok Hospital, St. Louis Hospital.
And Samitivej Hospital Bring GoodAge brand products for sale. which corresponds to the target group of products that are suitable for the health and age of the elderly The product has been well received. There are continuous and increasing orders for products for distribution. Currently, it is sold in stores in various hospitals, including Louis Mart stores. St. Louis Hospital, drug stores (Save Drug), some branches of Bangkok Hospital, and Health Choice stores at Samitivej Hospital. In addition to various hospitals, we have also added drugstore channels, including Icare Pharmacy, Med & More, Gen Pharma in all branches. After this, there are plans to continually increase hospital and drugstore channels. In addition to strategies for expanding marketing channels that reach target groups, To be in line with changing consumer behavior and trends in the digital world The company therefore gives importance to marketing through social media by creating good engagement through Facebook / Line Official in order to be able to communicate.